Alternative Models

Acting and Modeling Auditions

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Modeling has a lot of different niches and alternative modeling is one of them. It refers to the sector of modeling that works for unique brands and companies that do not conform to mainstream ideals of beauty in Lexington, Kentucky and other cities. These brands are targeting a very specific audience with a different style and they require their models to reflect and inspire them.

Alternative models work for a lot of different brands around Lexington, Kentucky, but they are mostly seen working with brands that cater to a more diverse audience. For example, brands that sell more goth-like clothing would look for a more alternative model to represent them. Tattoo shops would also look for an alternative model to reflect their target audience. A hair salon that specializes in bright, fun colors would use an alternative model as well.

Basically, an alternative model refers to anyone who does not fit into the typical model look. Typical models have skin clear of visible tattoos and piercings, they usually need to have natural-colored hair and they must meet specific physical requirements (height, body shape etc). Alternative models are able to be more artistic and adventurous with their looks. Tattoos, piercings, body modifications and a quirky dress sense are all accepted and even encouraged, depending on the brand.

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